If you've established a portable career as a writer, photographer, blogger or life coach, your marketing centers (or should center!) around a website that you own. Your website displays your skills, tells prospective clients or customers something about you, and gives them a way to get in touch … [Read more...] about Pinfluence: Marketing Your Business with Pinterest
social media
Create a Social Media Profile for your Portable Career
After the recent post on 5 Social Media Platforms Every Expat Blogger Should Use, one reader commented that he "never really caught on to the social networking thing." Well, if you're not creating a portable career, you don't have to "get" social networking. However, if you'll need to support … [Read more...] about Create a Social Media Profile for your Portable Career
Five Social Media Platforms Every Expat Blogger Should Use
You've set up your blog, you've found a terrific theme, you're producing content. . . now what? How do you attract the right target audience? Create a social media strategy. Which specific social media platforms you use will depend on your niche and your audience. Basic rule of thumb? You need … [Read more...] about Five Social Media Platforms Every Expat Blogger Should Use
Google Plus for Expats
For the past week, the interwebs have been buzzing about Google Plus. While it's still too early to tell whether it will really kill Facebook (I doubt it) or Twitter (ditto), it's certainly gained a lot of traction, and very quickly. But what does Google Plus (or Google+ or G+) do for … [Read more...] about Google Plus for Expats
Let Total Strangers Plan Your Trip
My husband and I are going to Panama in a couple months to see whether it's someplace we'd like to live, so I've been spending a lot of time planning our scouting trip. Not surprisingly, not every little hotel in the country has a website (at least, not in English). Since we don't want to stay in … [Read more...] about Let Total Strangers Plan Your Trip
The Dangers of Social Media
A few days ago I posted a list of social networking sites that might help you plan and execute your overseas move, and get settled in afterwards. However, I’d feel irresponsible if I didn’t spell out one very real downside to relying on social media when you move overseas. This is especially … [Read more...] about The Dangers of Social Media