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You are here: Home / Portable Careers / Blogging / Profitable Blogging

Profitable Blogging

November 30, 2010 by FutureExpat

Profitable Blogging

WordPress logoLet’s face it, you don’t make money just by blogging. But there are lots of profitable bloggers, and some of them are very, very profitable. Gazillionaire profitable.

They do it by using the blog to sell something.

As I wrote recently,

There are basically three ways to make money from a blog:

  • Sell your own product
  • Sell your own service
  • Sell someone else’s product or service

If you want to live the untethered expat life through a blog, you’ll most likely start, as I did, by selling someone else’s product or service.

Sell Someone Else’s

You can use a blog to sell a product or a service, or even a combination of the two.

The most common ways to sell someone else’s stuff are:

  • Affiliate marketing
  • Advertising
  • Partnerships

Affiliate Marketing

When a company wants to expand their online marketing without hiring a bunch of new people, they can do it through affiliate marketing.

Basically, they agree to give you a percentage of the sale if you refer someone to their site who makes a purchase. Referrals are tracked through specially encoded links.

If you’ve spent more than five minutes online, you’ve probably come across affiliate links. Amazon.com has an affiliate program. So do office products giant Office Depot and DVD rental company Netflix.

Here’s an example of an affiliate link to a book on Amazon.com. (Disclaimer: It’s a book about affiliate marketing. I haven’t read it, so don’t take this as a recommendation. It’s just an illustration.)

If you click on that link and make a purchase, I’ll earn a small percentage of the sale, only a few pennies. Darren Rowse, owner the the Digital Photography School website, does better as an Amazon.com affiliate because he’s promoting cameras and accessories which cost more than a book does.

Some people make an annual six-figure income as Amazon.com affiliates, but their websites have to attract a huge amount of traffic to do so.

Affiliate links work best when you choose products or services which closely relate to the subject of your blog. That’s why I’m affiliated with expat publishers like the Overseas Retirement Letter.

Generally, you need pretty high numbers of site visitors to make money from affiliate links.

Advertising

Selling ad space on your blog is another way to earn money by promoting someone else’s product. You can join an advertising network, or you can sell ads directly to individual businesses.

Google AdWords is a commonly used network. Here are a couple of examples.

Google Adwords sample

Google AdWords sample

Here’s an example of a couple of ads that were probably sold directly.

Sample advertisements

Partnerships

Partnerships are unique and individual. They occur when two (or more) people join together to accomplish a common goal. If you want to partner with someone to market his product or service, you’d better have solid, up-to-date online marketing skills before you start.

This is the second post in a very basic series about blogging as a way to fund your expat life. I’m considering adding to this series once a week. If you’d be interested in a regular “WordPress Wednesday” post, please leave a comment below.

Filed Under: Blogging, Portable Careers Tagged With: blogging, expat, freelance, untethered expat life, work, work overseas

Reader Interactions

Comments

  1. marianney says

    November 30, 2010 at 1:53 pm

    i wish i could sell affiliate products from amazon, but i live in Colorado and because of our tax laws, amazon has discontinued that privilege to CO residents. stupid tax laws.

  2. FutureExpat says

    November 30, 2010 at 2:26 pm

    Yes, I’ve heard about that recent change. It pretty much stinks. However, there are plenty of other ways to make money based on blogging. We’ll continue with this topic over the coming weeks and months. . .

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