This is the 11th in our Blogging for Expats tutorial series.
So you’ve got an idea for your blog, you’ve worked your way through the basics of setting it up, maybe you’ve even posted a few articles. But your site still doesn’t look as professional as you’d like.
What to do. . . what to do. . .
Back in Tutorial #5 we discussed themes and how they can dress up your blog and help attract readers.
If you remember, WordPress is what makes your blog work, and the theme provides the look and feel of your site, and determines how it behaves. I used a house-building analogy: WordPress is the foundation, and the theme determines the exterior look, door and window placement and other decorative and functional elements.
Depending on your subject, you’ll choose one type of theme over another. Just as different home designs meet different families’ needs (think about trying to get to an upstairs master bedroom if you’re in a wheelchair, for example), different blog themes meet different needs and provide different functionality.
When you understand them, you’ll choose the theme that works perfectly to bring your subject and your audience together.
Theme Frameworks and Child Themes
Several of the best premium theme designers now separate the theme framework from the design.
Why separate them? Because it can save you oodles of time (yes, that’s a mathematically accurate number, oodles) later on when software updates happen. When the framework and design are intertwined, sometimes you’re stuck re-customizing elements. When they’re separate, your design changes stay intact even when the framework is updated.
Of my preferred theme designers, Studio Press has one framework, Woo Themes offers a mixture of framework/child themes and intertwined themes. They do offer you the option to create your own child theme.
Elegant Themes are all intertwined, but they give you the option to create your own child themes.
So one way or another, these three designers all make it possible for you to set up your theme to run on a framework with a child theme.
Don’t confuse the theme framework with WordPress. WordPress is still what makes your blog or website run. It’s still the foundation. To go back to our house analogy, think of the theme framework as the building’s framing, and the child theme as the design elements like whether the exterior is brick or stucco.
Here are a few basic theme styles, with descriptions of what they do and what type of business they’re best suited for.
A magazine theme presents the reader with a lot of options right off the bat. A typical magazine theme will have one large, eye-catching graphic at the top, then a lot of small headlines and excerpts of just a couple of lines. The home page is usually very busy, with lots going on.
This is not the type of theme you want if your topic is minimalism, meditation or something along those lines. However, if your site deals with celebrities, it might be just the thing.
Here are a few examples:
- Backcountry Theme by StudioPress
- StudioPress Magazine Child Theme
- Woo Themes Currents
- Woo Themes The Journal
- Woo Themes Premium News
- Magnificent by Elegant Themes
- Aggregate by Elegant Themes
A corporate or business theme takes advantage of the full CMS (content management system) power of WordPress. These are full featured websites, not “just blogs.”
- Enterprise by Studio Press
- Woo Themes Sealight
- Nova by Elegant Themes
- SimplePress by Elegant Themes
- LeanBiz by Elegant Themes
Portfolio themes are designed to show off photographs, art, jewelry and other items that require lots of high-quality images.
- Manhattan by Studio Press
- Crystal by Studio Press
- Envisioned by Elegant themes
- Woo Themes Simplicity
- InStyle by Elegant Themes
Multimedia themes showcase a variety of media — not just images, but video and audio as well. Perfect for musicians, videographers, or personal bloggers who like to share in lots of different formats.
Tumbler Style Theme
A tumbler-style blog, or “tumblog,” is characterized by short posts using a variety of media. A tumbler theme is also a multimedia theme in the purest sense, but its noted for the brevity of the posts.
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Specialized Business Theme
Just as there are many business and corporate themes, there are quite a few themes that have been designed with a specific business in mind. Here are just a few.
Real Estate Listings
Car Dealer, Real Estate or Rental Agent Listings
Woo Themes Listings
Fabric Theme by StudioPress
Book Club (This is a child theme only, works with Listings framework above.)
Event by Elegant Themes
Restaurants with Menus
Reviews and Ratings
In Review by Elegant Themes
Crafts and Hobbies
Bee Crafty by StudioPress
Education by StudioPress
Woo Themes Wikeasi
Woo themes City Guide
Freelance Theme by StudioPress
Mobile and Fully Responsive Themes
I’ve grouped these together, because fully responsive themes are the newest upgrade to themes for mobile devices. You can purchase a theme that’s designed exclusively to display well on smart phones, or you can get a fully responsive theme which automatically adjusts to look gorgeous on any smart phone or tablet, laptop or desktop computer. These are incredibly versatile themes, and eventually all WordPress theme makers will be designing them.
Many themes already work well in mobile applications, without any fanfare. About 35% of visitors to this site view it on mobile devices, and it’s a mark of the StudioPress theme’s excellence that it works just fine without any fussing or special code.
Personal Blog or Journal
These themes work well for traditional blogs.
Super Flexible Themes
These require a bit more customization, but you can get exactly what you want.
- Prose by StudioPress. (This site runs on the Prose child theme and the Genesis framework.)
- Woo Themes Canvas. (Be sure to click on the Business, Magazine and Portfolio links in the demo to get an idea of this theme’s incredible versatility. To see an example of a soon-to-be-launched site I built using Canvas, click here.)
- Chameleon by Elegant Themes
So there you have it — just a handful of the thousands of wonderful premium WordPress themes available. There are some good free themes, too — I recommend Atahualpa if you’re going that route.
Remember, though, you should never use a free theme you find from searching Google. Only use themes that are available through the WordPress interface. Here’s why.