Guest post by Anny Solway
This is unfortunate because it can often prevent them from doing the stuff they really enjoy, or it could make it hard for them to promote this “other” sort of work. After all, it is tough to show your photojournalism of urban life if you are keeping a roof over your head doing gorgeous wedding photography…right?
So, what’s the answer?
A website that spotlights this unique facet of your work. Of course, it cannot be just any sort of website, but one that is a true asset to the work it is displaying. That is the time to turn to the many WordPress themes available.
#1. Why WordPress?
Though almost everyone on the planet has heard of WordPress (not really that surprising when you learnt that it powers around 17% of the web), not many yet realize that it is more than a great blogging tool.
Today there are websites of all sizes built on the WordPress platform, using the beautiful themes, and relying on the flexible nature of the different tools to promote everything from pet cats to major industries.
So, why shouldn’t a freelance photographer benefit from the availability of these amazing resources as well?
#2. Capitalize on the Digital Value
With most traditional camera film going the way of the famous Dodo bird, it is not all that surprising that fewer and fewer photographers tote around actual portfolios. Why lug a hefty binder of prints from client to client or gallery to gallery when there is the Internet?
Instead, you can pop open your high quality laptop, navigate to your website, and wow them with high resolution images that they can instantly appreciate. The WordPress themes make it amazingly easy to manage media, and WordPress even has photo editing features.
#3. SEO — When Google’s Happy, Everybody’s Happy
Let’s not forget that Google has pointed to WordPress as the perfect choice for SEO, or search engine optimization, too.
This means that a freelance photographer won’t have to struggle with keywords, promotional tactics, or all of the other technical issues if they want to grab the right audience. They need only commit themselves to keeping their site updated, using the right plugins and widgets, and keeping tabs on their traffic — and with WordPress the tools are all available.
So, freelancers need no longer worry about finding a way to do the sort of photography they love. They can begin using a WordPress website to emphasize their “bread and butter” work and also to promote the “other” stuff with just as much effectiveness and appeal.
New to WordPress? Visit my other site — WordPress Building Blocks. It’s full of WordPress info and tutorials for non-technical folks.